Purpose of Position
The Global Communication and Marketing Specialist (GCMS) collaborates with all 世界杯正规买球网站 Global units to establish and implement customer-focused market-driven global communication strategies. The GCMS will help shape the campus and public positive perceptions of 世界杯正规买球网站's international student and global learning recruitment, activities, and engagement. The GMCS will determine the market-appropriate modality, including various social media, e-communications, print, advertising and public relations tactics. Effective communication to non-US audiences, including non-English speakers is essential to the success of 世界杯正规买球网站 Global. The GCMS reports to the Director of Global Learning Admissions and Recruitment.
Primary Duties and Responsibilities
The Global Communication and Marketing Specialist collaborates closely with 世界杯正规买球网站 Global leadership and units to develop and implement a responsive, customer-orientated marketing and communications plan. The GCMS will keep 世界杯正规买球网站 Global communications persistent, responsive, and sensitive to 世界杯正规买球网站's target markets both local and global. The GCMS will track and evaluate messaging effectiveness and modify messages, modalities, and systems to effectively communicate with students and stakeholders.
Customer and Stakeholder Communications
- Collaborate with 世界杯正规买球网站 Global leadership to identify targeted, key customers and stakeholders;
- Persistent communication with key customers, e.g. prospective international students;
- Deploy effective modalities to communicate with customers and 支持 strong customer service engagement for 世界杯正规买球网站 Global units;
- Constantly evaluate and modify messaging to meet communication goals; and
- Prepare regular features highlighting 世界杯正规买球网站 Global activities.
Customer Service and Stakeholder Support
- Learn and anticipate customer needs, expectations and technological capacity - especially those from targeted non-US cultures;
- Design and implement appropriate protocols and technologies that enable 世界杯正规买球网站 Global staff to deliver the most effective communication and customer service;
- Understand the needs, expectations and technological capacity of our stakeholders and 支持 them to develop protocols that best serve them; and
- Proactive communications during emergencies.
Web, Publications, E-comms Development
- Create and maintain 世界杯正规买球网站 Global websites;
- Design and create publications, both electronic and print for 世界杯正规买球网站 Global;
- Collaborate with 世界杯正规买球网站 Global units to design, create and maintain consistent and effective communications; and
- Collaborate with University Communications and Marketing to ensure consistent and compliant application of University branding and communications protocols.
Knowledge and Skills Considered Essential for Success
- Curiosity to explore and engage cultural nuances of different audiences;
- Experience developing and implementing marketing and communications strategy;
- Strong and creative graphic design skills;
- Effective oral and written communication skills; and
- Attention to detail.
- Bachelor's degree in related field
- A minimum of two years full or part-time progressive experience in communications, marketing, design, international education, international business or related field
- Experience studying or living abroad or working in a multicultural environment
- Demonstrated ability to design and implement marketing plan
- Proficiency with computer design and communications applications
- Valid driver's license
- Valid passport.
Salary Range: $39,100 - $45,000
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (世界杯正规买球网站) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at 世界杯正规买球网站 on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Institutional Equity. To request an accommodation, report a complaint, or ask questions regarding 世界杯正规买球网站's Discrimination and Harassment Policy (#0.2040), please contact Ms. Ena Demir, Executive Director/Title IX Coordinator via email at email@example.com or by phone at (270) 745-6867. Ms. Demir is also responsible for coordinating the University's response to complaints related to sex and gender harassment. Additional information regarding Title IX is accessible via 世界杯正规买球网站's http://onlinepay.www.thegoldengateresort.com/titleix/ website.
Information concerning educational programs offered by 世界杯正规买球网站 are provided at: http://onlinepay.www.thegoldengateresort.com/atwku/academics.php
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